Role of Content in the Online Dating Industry | Sitara Menon | OkCupid India | Ep. 28

‘Boy meets girl’ love stories are the template of Indian films. We can watch DDLJ a hundred times; yet shy away from finding love the right way. But, what does any of this have to do with content? Well, it’s always about content.

As of 2020, The Indian market noticed thirty-one million users on dating apps. This audience is not a small business anymore. A group this big also means there are many forms of content brewing behind the scenes. So we decided to take this up on our Pepper Spotlight Podcast.

Sitara Menon, Senior Marketing Manager from OkCupid India, one of the world’s most popular dating apps, joined us for a chat. We broke down the role of content in the dating app industry and uncovered many exciting user behaviors. And we could not let her without some free dating advice.

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